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IN DESIGNING SCORECENTRAL.COM WE CREATED an opportunity for advertisers to reach a targeted audience with display ads that are displayed each time standings are accessed.
THERE HAVE BEEN MANY STUDIES completed about Internet advertising and, as we might expect, most state that Internet marketing and advertising issues are much the same as marketing and advertising issues in other media. THE LOS ANGELES TIMES HAS DONE A THOROUGH job to help potential advertisers determine how Internet advertising can best serve their needs. Rather than paraphrase their work, we thought it would be best for you to review it yourself. They, after all, have acquired significant expertise on advertising over the years. RATES FOR INTERNET ADVERTISING to a semi-targeted audience are about $30 per one thousand impressions. Our audience, mostly families of high school athletes, falls into this semi-targeted category. OUR RATE FOR ADVERTISING IS $25 per thousand impressions -- an impression is counted each time your ad is downloaded to a computer. You can choose to have your ad appear for one league, one state, a group of states, or nationwide. In addition, you may target specific sports. For example, if you want to advertise your women's soccer camp in Dallas, we can have your ad show only on women's soccer standings in Texas. WE HAVE DEVELOPED AN AD MANAGER Web site which is password protected. It enables you, as an advertiser, to see how may hits your ad has had, as well as location and sport statistics. ADS CAN BE UP TO 150 PIXELS WIDE BY 150 pixels high. (Samples below.) Your ad can be animated and /or linked to your Web site. We can create your ads also. E-mail us for more information. |
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